Czech-Slovak company newspaper Stavby Colasu

Client: COLAS CZ

Type of client: Czech company focused on road construction and renewal, member of multinational group Colas, based in France
   
Service: company newspaper

Target group: employees of construction companies COLAS CZ, Inžinierske stavby, CESTY NITRA

Situation:

Closer cooperation of Slovak and Czech companies materialized in the spring 2008 in electing the joint general manager for Slovakia and Czechia. Since the Czech partners had no tradition of company paper, the monthly of Slovak companies Inžinierske stavby and Cesty Nitra – Stavby Colasu - became a Slovak-Czech magazine.

Details:

The situation called for correct selection of topics, their treatment and balanced presentation. Meeting the needs and opinions of all involved parties was essential. This resulted in a newspaper connecting individual companies in an international group without giving up on „domestic“ news. The first joint issue was published in December 2008.
Result: First cross-border Czech-Slovak company newspaper – monthly with 58 years of tradition in Slovakia.

Time: since November 2008

Project manager: Drahoslav Magdoško

Effects: Informing almost 4 000 employees via the magazine became a prestigious affair for all three companies.