Media and crisis communication training

Two-day training - certified by Education Ministry of Slovakia

Maximum group size: six trainees

Conditions for awarding the certificate: active participation in training


Price: 460 EUR + 19 pct VAT for two days
(includes manual, camera training, refreshments)
 
 
Our clients said:

Danilo ROOS, general manager, EMBRACO Slovakia Spišská Nová Ves:
"The training enabled me to better understand the way media work in Slovakia. If a crisis strikes,
my communication will certainly be more solid."


Ján ORAVEC, general director SCA Hygiene Products Gemerská Hôrka:
"Shortly, I will present in front of a great audience and media. Now I am better prepared to communicate
important news in short time and effectively."


Miroslav HAVLÍK, general manager, EVONIK Fermas Slovenská Ľupča:
"For managers, the good communication in crisis is crucial. The results will show in time."


Training plan:

Module 1 - Personal, internal, external communication

• Psychological rules of creating company reputation at times of media interest and in crisis
• Tools of internal and external communication
• Communication target groups
• Misinformation and how to minimize it
• Help in stress and conflicts
• Verbal, non-verbal communication and camera - introduction – úvod

Module 2 - Relationship with media 1

• What interests media and why
• Two basic pillars of media communication
• Golden rules for interaction with media
• Misinformation and its minimizing
• Preparing press standpoints and news releases
• Possibilities of newswires, TV, radio, press
• How to reach target group via media
• Legal framework for media and information in Slovakia
• Communication training INSIDE - in front of camera and analysis

Module 3 - Relationship with media 2

• Communication tools in problem situations
• Invitations for media - planned and individual
• Organizing briefing and news conference
• Creating media databases
• How to make a press kit
• Discussion and analysis of OUTSIDE camera training
• Media monitoring
• Media analyis - quantity and quality, using the results for your good
   

Module 4 - Crisis communication

• Issue management – recognizing crisis
• Crisis communication principles and target groups
• How to communicate with media during crisis
• Communication plan and its role at crisis management
• Crisis communication manual - what's in it
• Human aspects of crisis
• Case studies
• Camera training and analysis of critical situations
• Summarization. Oral and anonymous written evaluation of training
• Certificates for active participants

Application form